Richard C. Reizenstein, Ph.D.

Richard C. Reizenstein is Associate Professor of Marketing in the Department of Marketing, Logistics and Transportation at the University of Tennessee, Knoxville, and is Director of the Executive-in-Residence Program in the College of Business Administration. He received his A.B. degree from Princeton University in Germanic Languages and Literatures with a minor in French and his M.B.A. in Marketing with a minor in Finance from Cornell University. After a successful business career at Gorham Crystal, where his last position was National Sales Manager, Dr. Reizenstein returned to Cornell for his Ph. D. in Marketing, with minors in Finance and Social Psychology. During his tenure at the University of Tennessee, Knoxville, he has been a faculty member, was Interim Department Head of the Department of Marketing, Logistics and Transportation for 3 ¼ years and, for ten years, was Associate Dean of the College of Business Administration. Dr. Reizenstein's primary expertise is in the area of Marketing Management and Strategy. His current research interests are focused on investigating the nature of the interaction between within the Marketing function (e.g. Brand vs. Sales Management), or between Marketing and other related functional areas within companies (such as Logistics). Where damaging conflicts are found in that interaction, he and his research team determine reasons for that conflict, then formulate strategies for effectively managing this conflict, thus enhancing the firm's internal efficiency as well as its ability to deliver value to customers. He has given over 40 presentations at meetings of professional associations such as the American Marketing Association and the Association for Consumer Research, and has published articles in such diverse journals as Harvard Business Review , the Journal of Occupational and Organizational Psychology, and the Journal of Marketing Education. He has done research, or has consulted, for numerous large and small companies, including Aladdin Industries, Burger King, Colgate-Palmolive, First American Bank, First Tennessee Bank, Frito-Lay, Holiday Inns, IBM, Promus Hospitality, Quaker Oats, Ringling Bros. Combined Shows, Rudolph Foods (a primary supplier of snack food product and raw material for Frito-Lay), Sara Lee, and Time, Inc."

 

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